Atlassian
Growth.
Overview
I designed personalized journeys across key touchpoints to help new and existing users see Jira as a tool tailored to their needs. This boosted user confidence, improved in-product success, and contributed to higher acquisition and retention.
Role & Team
Lead Product Designer partnering with Product and Engineering
Impact
Easy to start.
Personalized start screen designed to drive re-engagement and surface targeted cross-sell and upsell opportunities based on user behavior.
Turning Strategy into Design.
Led the design strategy for user segmentation—both implicit and explicit—to ensure users landed in the right Jira product with the right setup and only saw content relevant to their use case.
Designed personalized experiences for returning users to help them quickly re-engage with their projects while surfacing tailored opportunities for education, cross-sell, and up-sell.
Right User. Right Experience.
Crafted a personalized onboarding experience tailored to user goals, accelerating time-to-value and driving early success.
Impact
Jump right in.
Users that have a registered product and a project can now directly jump into it from jira.com with this personalized hero section.
Impact
engagement.
*3
Built to Get Things Done.
Crafted a user-centered onboarding experience that’s intuitive, personalized, and purpose-driven, helping users connect with the product’s value right from the start.
