Personalize experience for new and existing users across multiple touchpoints in order to increase user confidence in Jira as a project management tool tailored to their needs so that users are more successful in product with would result in increase in acquisition and retention rates.
Lead product designer
Vision, research experimentation roadmap items, UX/UI
Personalization
My role
Responsibilities
For existing users
Experiment
Objectives and goals
Identify and segment users either implicitly or explicitly so they can see only relevant to their use case content as well as land in the right product with the right setup
Personalize experience for returning users so they can get faster into their project as well as explore opportunities for education, up-sell and cross-sell.
Opportunities
Experiment example
Impact
More opportunities for personalization
Explore opportunities for personalization for newly registered and existing users to increase their retention, since we know that a lot of them come directly to jira.com.
Users that have a registered product and a project can now directly jump into it from jira.com with this personalized hero section.
Launching this experiment significantly increased user retention and engagement in product (statistically significant).
It also confirmed that I solved a pain point that users had for a long time along with opening doors for more personalized experiments with possibilities to cross- and up-sell as well as providing users with more relevant information for further engagement.
This experience will be scaled to other products across Atlassian.
Lead product designer
My role
Vision, research experimentation roadmap items, UX/UI
Responsibilities
Objectives and goals
Identify and segment users either implicitly or explicitly so they can see only relevant to their use case content as well as land in the right product with the right setup
Personalize experience for returning users so they can get faster into their project as well as explore opportunities for education, up-sell and cross-sell.
Opportunities
Personalize experience for new and existing users across multiple touchpoints in order to increase user confidence in Jira as a project management tool tailored to their needs so that users are more successful in product with would result in increase in acquisition and retention rates.
Experiment example
For existing users
Explore opportunities for personalization for newly registered and existing users to increase their retention, since we know that a lot of them come directly to jira.com.
Experiment
Impact
More opportunities for personalization
Users that have a registered product and a project can now directly jump into it from jira.com with this personalized hero section.
Launching this experiment significantly increased user retention and engagement in product (statistically significant).
It also confirmed that I solved a pain point that users had for a long time along with opening doors for more personalized experiments with possibilities to cross- and up-sell as well as providing users with more relevant information for further engagement.
This experience will be scaled to other products across Atlassian.