
Signup and onboarding
Signup and onboarding
- Redesign the e-commerce shopping experience by providing consistent and user friendly solutions, based on a brand new design system
- Develop and document a comprehensive design system, which would enable other product teams to develop solutions faster and at lower costs.
Product designer
Strategy, mapping and logic, UX/UI, interaction design, data analysis
My role
Responsibilities
Objectives and goals
- Redesign the e-commerce shopping experience by providing consistent and user friendly solutions, based on a brand new design system
- Develop and document a comprehensive design system, which would enable other product teams to develop solutions faster and at lower costs.
- Redesign the e-commerce shopping experience by providing consistent and user friendly solutions, based on a brand new design system
- Develop and document a comprehensive design system, which would enable other product teams to develop solutions faster and at lower costs.
Opportunities
Iteration
Iteration



Launching this experiment significantly increased user retention and engagement in product.
It also confirmed that I solved a pain point that users had for a long time along with opening doors for more personalized experiments with possibilities to cross- and up-sell as well as providing users with more relevant information for further engagement.
Impact & learnings
Impact & learnings
- Redesign the e-commerce shopping experience by providing consistent and user friendly solutions, based on a brand new design system
- Develop and document a comprehensive design system, which would enable other product teams to develop solutions faster and at lower costs.
Next iteration
Launching this experiment significantly increased user retention and engagement in product.
It also confirmed that I solved a pain point that users had for a long time along with opening doors for more personalized experiments with possibilities to cross- and up-sell as well as providing users with more relevant information for further engagement.
Impact & learnings


Product designer
My role
Strategy, mapping and logic, UX/UI, interaction design, data analysis
Responsibilities
- Redesign the e-commerce shopping experience by providing consistent and user friendly solutions, based on a brand new design system
- Develop and document a comprehensive design system, which would enable other product teams to develop solutions faster and at lower costs.
Objectives and goals
- Redesign the e-commerce shopping experience by providing consistent and user friendly solutions, based on a brand new design system
- Develop and document a comprehensive design system, which would enable other product teams to develop solutions faster and at lower costs.
Opportunities
- Redesign the e-commerce shopping experience by providing consistent and user friendly solutions, based on a brand new design system
- Develop and document a comprehensive design system, which would enable other product teams to develop solutions faster and at lower costs.
Iteration
Impact & learnings
Impact & learnings
Launching this experiment significantly increased user retention and engagement in product.
It also confirmed that I solved a pain point that users had for a long time along with opening doors for more personalized experiments with possibilities to cross- and up-sell as well as providing users with more relevant information for further engagement.
- Redesign the e-commerce shopping experience by providing consistent and user friendly solutions, based on a brand new design system
- Develop and document a comprehensive design system, which would enable other product teams to develop solutions faster and at lower costs.
Next iteration


Launching this experiment significantly increased user retention and engagement in product.
It also confirmed that I solved a pain point that users had for a long time along with opening doors for more personalized experiments with possibilities to cross- and up-sell as well as providing users with more relevant information for further engagement.
Impact & learnings